Shaboozey is trading in his bar stool for a saddle. The Grammy Award-winning artist dropped “Born to Die” on April 24, the lead single from his forthcoming concept album The Outlaw Cherie Lee & Other Western Tales, due July 31 via his American Dogwood imprint in partnership with EMPIRE. The track arrives as the opening chapter of a 20-song narrative built around Cherie Lee, a woman shaped by violence and driven by loss, whose journey unfolds like a Western film, complete with narration, skits, and cinematic transitions. An accompanying music video, directed by Logan Meis, set against mountainous Western terrain, deepens the mythology.
“Born to Die” itself is a thigh-slapping country party pressed into under three minutes — defiant, celebratory, and steeped in outlaw attitude. “Raise a glass to always living life, like we ain’t born to die,” he sings. Shaboozey has described the album as a long-held vision: “I wanted to show you who I am as an artist and a storyteller.” The release follows his 2024 breakthrough Where I’ve Been, Isn’t Where I’m Going, which produced “A Bar Song (Tipsy),” a record that spent 19 weeks atop the Billboard Hot 100.