Colombian superstar Karol G is set to bring Latin pop flair to the NFL’s international stage. The league announced that Karol G will headline the halftime show for the NFL’s special Week 1 game in São Paulo, Brazil, on September 5. This isn’t just any game – it marks YouTube’s first-ever exclusive live NFL broadcast, streaming free to fans around the world. The matchup, featuring the Kansas City Chiefs vs. Los Angeles Chargers at Corinthians Arena, will be available globally on YouTube, and Karol G is the marquee entertainment for the historic event’s halftime festivities.
In a statement, the reggaeton hitmaker expressed her excitement about performing for NFL fans worldwide. “I’m so excited to be part of YouTube’s first-ever NFL live broadcast, it’s truly an honor and a moment I’m so proud to be part of,” Karol G said. “I’ve watched many NFL halftime shows over the years and now having this opportunity to bring my music to that global stage means the world to me. I can’t wait to celebrate with everyone in São Paulo and fans all around the world.” It’s a groundbreaking booking for Karol G, who has emerged as one of music’s biggest global stars. With nearly 30 billion YouTube views to her name and her latest album Mañana Será Bonito (Bichota Season) breaking streaming records, she’s a fitting choice to headline the NFL’s move toward a more international, digital audience.
The September 5 game in Brazil is a landmark moment for the NFL’s partnership with YouTube – blending American football, international music, and online creators. Along with Karol G’s halftime show, the broadcast will feature popular YouTube content creators and a celebration of Latin American culture. (Brazilian country sensation Ana Castela is slated to sing Brazil’s national anthem, for example.) By tapping Karol G – a Latin Grammy-winning artist known for chart-topping hits like “TQG” and “Provenza” – the NFL is signaling an embrace of its diverse global fanbase. For Karol G, who’s currently on a sold-out world tour, the NFL halftime gig is yet another milestone in a year of big achievements. Come September, all eyes will be on São Paulo as she brings some Bichota power to the NFL’s first YouTube live-streamed game, uniting sports and music fans in a truly global celebration.
