Australia-born rapper-singer The Kid LAROI is using his voice for a new cause. He’s teaming up with Project Healthy Minds, a tech-driven mental health nonprofit, for a fall campaign timed around World Mental Health Day (Oct. 10, 2025). LAROI fronts a public service announcement video — produced with OBB Media — that will play in AMC Theatres across North America starting in September. The campaign’s aim is to de-stigmatize mental health and make support feel accessible. Project Healthy Minds is described as a free digital mental health “marketplace” that helps young people find care as easily as booking a flight or restaurant.
In the PSA video LAROI delivers a heartfelt message to fans. “October 10 is World Mental Health Day. This year I’m celebrating with Project Healthy Minds and a new era of mental health, where stigmas are out and help is easy to find,” he says. He goes on to remind listeners that “working on your mental health is uncomfortable but it’s worth it. You’re worth it and you’re not alone.” Having openly shared his own struggles (from facing anxiety to grieving Juice WRLD’s death), LAROI is appealing directly to young people to break the silence around mental health.
For LAROI’s fanbase, this partnership reinforces what they already admire about him — his honesty and empathy. Supporters have praised the singer for bringing real talk about well-being into pop culture. By lending his star power to a mental health initiative, LAROI is sending a message that it’s okay to seek help and talk about feelings. The collaboration highlights a growing trend of artists using their platforms to support wellness: his involvement is a clear reminder to fans that even chart-toppers face challenges, and that reaching out can save lives.
