Demi Lovato’s long-awaited ninth studio album It’s Not That Deep is out now, and it sees the singer fully returning to her dance-pop roots. The 11-track album (released Oct. 24) was executive-produced by Zhone and is packed with high-energy synths and club-ready anthems — led by the sleek singles “Fast” and “Here All Night.” Lovato has explained that she made this record while feeling “in a really good place” personally (she married producer Jordan “Jutes” Lutes this past summer), and she wanted her music to radiate that happiness. The result is a collection she describes as intentionally fun and playful — in her words, “sassy,” “cheeky,” and yes, “not that deep.”
The album’s title reflects its light-hearted spirit. Her label even touts that It’s Not That Deep “captures Demi at her most radiant,” full of confidence, freedom and joy. Fans will hear this in the buoyant pop production and romantic themes throughout. It’s Not That Deep marks a clear shift back into upbeat pop for Lovato after her recent rock album, and it delivers a high-energy set of songs that prove Demi still knows how to make everyone move.
