Kid Cudi previews new album with “Ill What I Bleed”

Kid Cudi is feeling light and carefree in the music video for his latest single, “Ill What I Bleed.” The song will be featured on the rapper’s highly-anticipated studio album, Insano, set to release in January 2024. The single was initially released last month exclusively on Soundcloud as a token of appreciation for fans while they wait for the full album. Now, Cudi is offering a glimpse into the world of Insano through the visually captivating “Ill What I Bleed” video. Directed by Cudi and Jason Goldwatch, the video shot during moments of the rapper exploring Seoul, South Korea.


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