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LIVE
8
written by: Roy Opochiski
Which leaves us with the Viacom networks, which were
carrying the same music feed, but occasionally showed slightly
different profiles and showed different commercials. Their
coverage of the Live 8 shows was an unmitigated disaster;
one that, as much as it pains me to say it, felt like it was
being produced by a government-run broadcaster in a Communist
country at the height of the Cold War.
The idea of an Africa in crisis was well explained numerous
times. Unfortunately, the education (which was tedious and
repetitive) superceded the reason we tuned in in the first
place: the music. That the network that did such a great job
20 years ago with Live Aid could butcher this event
so badly is a surprise in and of itself.
Instead of jumping around and showing live transcendent performances
from around the globe, MTVH1 spent much of the day talking
to audience members in Philadelphia, Pennsylvania and London,
England. Instead of letting the music speak the message, viewers
in the U.S. were forced to listen to borderline-retarded VJs
expound on the topic when they weren’t telling us how fabulous
the performances they were seeing were. |
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