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Aristas
career-diva, Whitney Houston is striking back with a new album
and a lot of attitude. First single, "Whatchulookinat,"
co-produced by Bobby Brown is aimed at the media.
The yet to be titled album will issue some of Whitneys usual
R&B, and pop staples. Tracks include: My Love (with Bobby
Brown), One of These Days, Dont You Love That man, and a
remake of, "You Light Up My Life." Arista also plans
to release a Limited Edition DVD which will include un-released
video material.
As far as retail and radio support, Arista is planning Multi-Artist
Bags (Toni, TLC, Santana, and Whitney), and a 5 Track Solicitation
Sampler CD Due August 16, 2002 to all radio programmers.
Massive marketing will be major for the release including: 5 part
Good Morning America special, Diane Sawyer Prime Time, Possible
VMA Award performance, Oprah for November and a National BET,
MTV, and VH-1 advertising campaign. The video will be delivered
to BET, MTV, and VH1 on August 9th.
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