Justin Timberlake, whose sartorial resplendence is often commended, is branching into the fashion world. He will partner with his two business partners, Trace Ayala and Danny Guez, for the William Rast line that will consist primarily of t-shirts, blazers, polos, and outerwear. The line is named after Timberlake’s grandfather and Ayala’s grandfather.

The line will be available November 3 exclusively at IO Bloomingdales; Kitson in Beverly Hills, California; Atrium in New York City; and Fred Segal in Santa Monica, California.

Split 50-50 between men’s and women’s wear, the upscale, classic Americana-inspired casual wear designed by Juan Gervants is expected to combine influences from Timberlake and Ayala’s Tennessee roots with stylish, chic touches like pink piping and yarn-embroidered logos. Timberlake describes the line as Southern country-club rock, “a little bit of Tennessee with a little bit of Hollywood.”

“We could take it to [$]25 million in the first year,” Guez said, “but we really want to control the distribution and keep it very exclusive. Guez’ roots in the fashion industry are strong. His father is Los Angeles, California denim heavyweight Paul Guez, and he is familiar with the intersection of fashion and celebrity, having been involved with Eve’s Fetish and Lil Bow Wow’s Shago lines, though neither line has performed up to expectations.

When asked why he was getting into the fashion business at this time, Timberlake said, “somebody came to me and said, ‘Hey, there’s this guy that wants to do a clothing line with you.’ I said, absolutely no way. I don’t want to do that.” The singer became more interested after speaking with Ayala, his assistant and longtime friend from Tennessee. “I started talking with Trace and I knew he wanted to do something like this for a long time. He would take jeans and redo them, put stitches in them for me for events. We started talking about it and then went back to Danny. We said that if we could do it our way, in a way that’s authentic and genuine to us, we’d do it.”

“Justin and Trace were involved from buttons to rivets to labels more than any celebrity I’ve ever worked with,” Guez said. “It got to the point where it was almost annoying.”

While the trio are proud of the exclusivity of the line, they have big plans for the future. They hope to open “the flagship [William Rast] retail store in Memphis [,Tennessee] in two or three years,” Timberlake said. “And one in our hometown,” Ayala added.

They also plan to expand the line’s offerings to include headwear and intimate apparel, in the hopes of making it a true lifestyle brand. Looking even further into the future, Timberlake is excited about another area: suits. "My dad's a banker," he said. "He wears a suit everyday. I can't wait until I have suit in the line that he can wear."